s prepared based on theoretical structures of the health belief model to collect data. Data analysis was carried out using descriptive and inferential statistics.
Results: A significant difference was reported at the first post-test stage between the women in the intervention and control group concerning perceived susceptibility (P<0.001), perceive severity (P=0.004), perceived barrier (P=0.002), and cues to action (P=0.002). There were significant differences between the groups in perceived benefit (P=0.04), perceived barrier (P=0.002), and cues to action (P<0.001), breastfeeding behavior (P=0.02) at the second post-test stage. The results of the analysis of the health belief model components using the repeated measurement test in the intervention group showed that the average score of all health belief models components before and after the intervention were significant statistically (P<0.001).
Conclusion: The intervention program based on the model was helpful in the continuation of breastfeeding behaviors. Removal of the present shortcomings in terms of health policies, planning for breastfeeding, focusing on public’s attention to breastfeeding campaigns, and educational programs can promote exclusive breast feeding in the society.

Key words: health belief model, health clinics, educational intervention, breastfeeding behavior

Received: 29 May 2013 Accepted: 17 August 2013